Attentive Partners with Authentic Brands Group and SPARC to Power Mobile Commerce and SMS Conversations for Buyers | Business


NEW YORK – (BUSINESS WIRE) – October 7, 2021–

Attentive, the most comprehensive SMS marketing solution, today announced a partnership with Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, and SPARC, a retail company leading edge, to provide shoppers with unique mobile commerce and shopping experiences. by text message. Customers will be able to subscribe to SMS programs, powered by Attentive, which provide access to personalized interactions with their favorite brands.

“With the acceleration of e-commerce, including more and more mobile purchases, brands must innovate to keep up with changing consumer expectations,” said Brian Long, CEO and co-founder of Attentive . “We’re excited to power ABG’s mobile commerce to help the company evolve in new ways that will remove friction in the customer journey and simplify communication between the brand and the consumer. “

Buyers can currently sign up for SMS through desktop and mobile websites for major ABG brands, including Brooks Brothers, Lucky Brand, Juicy Couture and Nautica, with more brands expected to roll out in the coming months. Brooks Brothers and Lucky Brand are already seeing positive results, with each brand recording over 200,000 SMS subscribers. Brooks Brothers has also delivered a 152x ROI on its SMS marketing program since launching with Attentive.

“With a focus on digital innovation and customer satisfaction, ABG continues to seek partnerships that strengthen our e-commerce platform for seamless shopping experiences,” said Adam Kronengold, Chief Digital Officer, ABG . “Through the Attentive partnership, we are able to connect with consumers in a new personalized channel, nurture one-on-one customer relationships and increase brand loyalty.”

“We are delighted to partner with Attentive to provide our buyers with an exceptional shopping experience. Based on the results we have seen with Brooks Brothers and Lucky Brand, we are confident that Attentive can accelerate our e-commerce and increase brand loyalty in SPARC stores. brands, ”said Mike Dupuis, chief digital officer, SPARC.

SMS marketing programs are personalized by brand. Subscribers can expect to receive promotional and exclusive offers, texts personalized to their preferences and behavior, and real-time two-way conversational messages.

“Attentive is committed to helping brands meet their consumers where they are in the mobile age,” said Ryan Briggs, Head of Growth Partnerships at Attentive. “We are excited to help lead the digital transformation of these beloved brands and drive additional revenue and return on investment, which has a significant impact on customer relationships. “

About Attentif

Attentive ® is the most comprehensive SMS marketing solution, driving 20.5% of total business online revenue by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to every subscriber at every stage of the customer lifecycle. Over 4,000 leading companies such as CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden and many more rely on Attentive and see strong performance, such as click-through rates of over 30% and 25 times more return on investment.

To learn more about Attentive or to request a demo, visit

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company with a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG grows and reinforces the long-term value of more than 30 consumer brands and properties by partnering with top manufacturers, wholesalers and retailers. Its brands have a global retail presence in luxury, specialty, department store, mid-range, mass and e-commerce channels and in over 6,300 * independent stores and shop-in-shops worldwide.

ABG is committed to transforming brands by delivering compelling products, content, business and immersive experiences. She creates and activates original marketing strategies to foster the success of her brands across all consumer touchpoints, platforms and emerging media. ABG’s iconic and world-renowned brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated® , Reebok® *, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York ®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye ®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Acquisition pending in Q1 2022 *.

For more information, visit

Follow ABG on Twitter, LinkedIn and Instagram.

About the SPARC Group

SPARC Group LLC (SPARC) is a global company that designs, sources, manufactures, distributes and markets clothing and accessories for men, women and children. A full-service retail operator, SPARC delivers innovative products and commerce through a multi-brand platform that supports more than 4,280 retail doors and online stores, robust e-commerce and customer accounts. wholesale to North America, South America, Europe and Asia-Pacific. As a dedicated operational partner of Brooks Brothers, Nautica, Eddie Bauer, Aéropostale, Forever 21 and Lucky Brand, SPARC supports approximately $ 8.6 billion in retail sales worldwide each year.

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SOURCE: Attentive

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PUB: 07/10/2021 9:00 a.m. / DISC: 07/10/2021 09:02 a.m.

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