Best Amazon Sellers: Prime Early Access Sale

We kicked off holiday celebrations earlier than ever by helping tens of millions of Prime members save during the Prime Early Access sale. Prime members around the world have purchased items in the areas of toys, home, beauty and personal care, clothing and electronics. Some of the top-selling items on the top 100 list included the Macbook Air M1; Peloton Bike; Bose headphones and earphones; Casper pillows and mattress toppers; and Shark hair dryers, vacuum cleaners and air purifiers. Core member favorites also included deals from brands like Apple, Drybar and Laneige, and Amazon devices.

“Our Prime Early Access sale was a great kick-off to the holidays, and the best part is that it’s just the beginning. Customers will find millions of must-have offers throughout the season that will help them to continue saving money on gifts for loved ones,” said Doug Herrington, CEO of Amazon Worldwide Stores. “We know that our employees, vendors, and retail partners show incredible dedication to providing great experience over the holidays, and we are grateful for their continued commitment to serving customers during this special time of year.”

Members have also ordered more than 100 million items from Amazon’s business partners, most of which are small and medium-sized businesses. Among these entrepreneurs is Stacy Katz, co-creator of the family game for children, Not parent approved.

“The success of our game is a testament to Amazon’s ability to empower unexpected entrepreneurs: two working mothers who created a card game as a side business that became one of the best sellers in the Toys and Games category,” said Stacy Katz, co-creator of Not parent approved Game.” Opportunities such as the Prime Early Access Sale have given our business a powerful boost, while providing customers with deep discounts and value. On the first day of the sale, we saw a 500% increase units sold!

Keep reading to learn more about the event’s buying trends.

Prime Early Access Sales Trends

  • Some of the top-selling categories globally were clothing, home, toys, and Amazon devices.
  • Some of the top-selling items in the US included LANEIGE Lip Sleep Mask, Apple AirPods (2nd Generation), Vital Proteins Collagen Peptides, and Crest 3D Whitestrips Professional Effects Teeth Whitening Strips.
  • Some of the best-selling items on the Toys Gift Guide and Toys We Love list this year included playsets, dolls and toys from Barbie, Melissa & Doug, PAW Patrol, Magna-Tiles and Squishmallows.
  • Some of the top selling items on Amazon globally were the Echo, Fire TV, and Kindle devices.
  • Prime members have ordered more than 100 million items from Amazon’s business partners, most of which are small and medium-sized businesses.
  • Some of the best holiday preparation and decoration items sold in the United States include wreaths, garlands, decorative lights and Halloween costumes.

Holiday shopping on Amazon is just getting started. Customers will find savings on brands across all categories during major trade events like Black Friday and Cyber ​​Monday, and throughout the holiday season. Gift inspiration is available now from Amazon’s huge selection of gift guides, including Toys, House, Fashion, Beauty, Electronicand Customers’ most popular gifts.

find more tips for buying on amazon this holiday season.

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