Black Knight continues to buy and acquires Top of Mind
Data analytics giant Black Knight announced on Friday its intention to buy Featured Networks (Top of Mind) for $ 250 million. The deal will give Black Knight access to Top of Mind’s brain child, Surefire, a customer relationship management system and marketing automation software for the mortgage industry.
“Through its Surefire CRM and Marketing Automation Platform, Top of Mind has brought incredible value to the sales and marketing side of the mortgage industry by helping lenders gain powerful competitive advantages for their loan officers,” said Anthony Jabbour, CEO of Black Knight. “Integrating Surefire’s capabilities into Black Knight’s larger mortgage technology ecosystem will allow lenders of all sizes to close more loans and create customers for life. “
The software benefits from all-in-one connectivity between LOSs, CRM, points of sale, lead sources and sales acceleration systems. It mainly relies on automatic updates and AI-based communications with borrowers. So rather than internal staff making follow-up calls and answering questions, Surefire claims to be accelerating this process in a more digital way – a theme parallel to Black Knight’s other recent acquisitions.
Black Knight has stated that he intends to integrate Surefire into his Empower LOS and improve his PPE Optimal Blue before connecting it to other programs. The transaction is expected to close in the third quarter of 2021 and will bring approximately $ 13 million in additional revenue to Black Knight’s origination software business in the second half of 2021.
The data giant took a clean sweep in 2020, picking up Heavy water, a provider of artificial intelligence and machine learning for the financial services industry, as well as Guarantee analysis and its assessment tools and AVM.
Solve the post-closure challenge with intelligent automation
Join us as CEO of SoftWorks AI, Ari Gross, and Auvese Pasha, CEO of Avanze, explore technological advancements that enable greater levels of automation and cost reduction, especially in support of the ‘post-closure and pre-financing review.
Presented by: SoftWorks AI
Last July, the company acquired Optimal blue just weeks after announcing it was for sale for $ 1.8 billion and combining Optimal Blue’s PPE capabilities into its offerings and analytics engine.
In August, Black Knight acquired DocCheck to strengthen its e-notarization capacities as part of its objective of “digitizing the entire real estate and mortgage continuum”. At the time of the acquisition, Black Knight announced its intention to eventually offer a 100% digital close.
In March 2021, the analytics giant acquired a cloud-based loan origination system from NexSpring Financial with the aim of expanding its range of brokerage products.
“The acquisition of Top of Mind is a continuation of our strategy to provide innovative solutions to our clients that will help them achieve their strategic priorities,” added Jabbour.
Our combined customers will be able to access additional leading offerings from a single, trusted vendor, while we will be able to further expand Black Knight’s opportunities to sell our solutions through Top of Mind’s broad reach. among more than 850 commercial banks, mortgage banks, credit unions and mortgage brokerage companies, ”Jabour said.