Commerce Township’s Homedics Launches New Branding and Brand Ambassador Status

Health and wellness company Homedics has launched a new brand campaign led by the tagline “Live Well. Be Well.” // Image bank

Homedics, a health and wellness products company headquartered in Commerce Township, today announced a new brand campaign with the tagline “Live Well. Be Well.”

With over 30 years of experience providing consumers with wellness solutions through a portfolio of massagers, humidifiers, air purifiers and more, the brand reinforces its commitment to the wellbeing of all ways, with particular emphasis on the parallel between mind and body. .

Alongside this renewed approach, Homedics has tapped lifestyle guru Joy Cho as a brand ambassador to support its longstanding mission of promoting holistic wellness.

“Prioritizing wellness has always been essential for me to balance my family and work life,” says Cho, Founder and Creative Director of Oh Joy! “I’ve been a lifelong fan of Homedics products, many of which are staples in my own home. I couldn’t be happier to partner with a brand that emphasizes affordability and convenience. to enable everyone to adopt healthier habits.

In recent years, there has been a shift in cultural mindset around self-care and mental well-being. This new focus on overall health has translated into increased demand for wellness-focused technologies, as consumers seek practical ways to support mind and body in daily routines.

As an authority in the field and less than a year after the release of its mental wellness innovation – the drift – the new Homedics brand anthem aims to solidify its position as the go-to source for health technologies. day-to-day health.

Homedics says this partnership is a match and allows Joy to show the simple ways people can incorporate items into their homes that will help put self-care and wellness first. This synergistic partnership is the first of many for Homedics.

“For generations, my family has been dedicated to delivering unique wellness innovations that practically improve people’s wellbeing at all phases of their day and night,” says Daniel Kaufman, Chief Strategy Officer company at FKA Brands.

“The new Homedics brand anthem illuminates what it means to live better today and what we’ve always known to be true — that there’s an inherent connection between the well-being of mind and body. We want consumers to feel inspired and energized by our products to elevate all aspects of their wellness routine.

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