Desi Twitter shocked at Gucci selling ‘Kurta’ for Rs 2.5 Lakh
Italian fashion house Gucci sells a dress that strikingly resembles the traditional Indian kurta, and desi Twitter users have a lot to say about this. The “organic linen kaftan” with floral embroidery sells for $ 3,500 on the luxury brand’s website – that’s a whopping Rs 2.5 lakh, or so. The linen caftan, made in Italy, is decorated with floral embroidery and an opening at the collar with a tassel to tie. Customers have the option of paying in monthly installments to purchase it.
According to reactions on Twitter, Indians are not happy – neither with the cultural appropriation nor with the price, which some say is too high even for a world-famous luxury fashion house, when similar outfits can. be bought for a fraction. price.
“Gucci selling an Indian kurta for 2.5 lakhs? I’ll get the same for $ 500,” wrote a Twitter user, sharing two photos of the ivory-colored kaftan.
Gucci sells an Indian kurta for 2.5 lakhs? I’ll get the same for $ 500 pic.twitter.com/Opw2mO5xnV
– nalayak (@samisjobless) June 1, 2021
Many intervened to say that they would not even spend a small amount on kaftan-like outfits.
500? I can get it at the local Vishal Mart for 100 wtf
– Yochan ️🌈 (@rasmalaichan) June 2, 2021
No offense but I won’t even buy it for 500
– Ms. Sunlight ✨ (@Aditiitweets) June 1, 2021
“Who spends that kind of money on a kurta?” Asked another Twitter user.
Gucci is selling this kurta for CA $ 4,550 and I’m like…. Who pays that kind of $$$ for a kurta that Ammi bought me in Murree’s Mall Road for 300 rupees. pic.twitter.com/gxlBHxwpxC
– T azeen (@tazeen) June 2, 2021
Some said they could find similar kurtas at local retailers.
Gucci honey, I’ll buy you the exact same kurta from the Sarojini market for less than $ 5. https://t.co/jN7jbmFadi
– Akanksha Bhatt (@ akankshabhatt3) June 2, 2021
Gucci Kurta for $ 3,500 ?! I can ask Ashokbhai to do this at home for 500 rupees pic.twitter.com/eq3fHIZMjn
– (@GujuMemes) June 2, 2021
gucci scams white ppl and charges $ 3.5000 for a kurta while you can get one that looks much better in India or any Indian clothing store for around $ 50 max pic.twitter.com/8UcG22wiZb
– 🌸ᴴ (@pinkrrymoon) June 2, 2021
This is not the first time that Gucci has come under fire for cultural appropriation. In 2018, Gucci sent models to the catwalk in a variety of headwear – from elaborate headdresses to hijabs and turbans. Their use of turbans for a fashion show was heavily criticized, with Twitter users pointing out that turbans are an important part of Sikh religion and therefore should not have been used as fashion accessories.
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