DHgate makes foray into social commerce and unveils all-new MyyShop one-stop SaaS platform to drive social media business

BEIJING–(BUSINESS WIRE)–DHgate, the first cross-border e-commerce marketplace in China, announced the repositioning of MyyShop as a one-stop social commerce SaaS platform. In response to the rise of Gen Z consumer trends and evolving decentralized online shopping use cases, MyyShop enables global merchants to significantly lower the barrier of cross-border e-commerce business operations through a full suite of digital solutions. To signify its transformation, MyyShop has unveiled a new logo, the global brand slogan “Social Power Boosts Business”, and a brand new website. The new MyyShop logo conveys its “young, distinctive, credible and attractive” image and represents its pioneering and pioneering spirit as a leader in the rising era of social commerce.

“E-commerce has traversed the PC, mobile, and social stages, and the emergence of Gen Z is driving new business models that address niche markets and unique demands. We’re seeing strong growth in this new model, including the growth of the creator and social media economy DHgate.com’s strategy is to focus on the continued growth of the global social commerce industry, the group’s dual engine, DHgate.com and MyyShop, offers both centralized and decentralized model as well as comprehensive products and services; this is also our unique advantage in the industry,” said Diane Wang, Founder, President and CEO of DHgate Group.

“Today, everyone is both a consumer and a seller, and everyone can ‘connect’ directly to the producer. Whether it’s a merchant, a social influencer, a creator content provider, micro-merchant or individual business owner, MyyShop aims to help people turn social power into good business at every step of their cross-border e-commerce business journey.”

According to Influencer Marketing Hub, social e-commerce creators are worth at least $104.2 billion, with more than 50 million creators using the internet to showcase their work directly to global audiences. To lower the barrier of entry and empower social media content creators around the world, including their entrepreneurial potential and ability to monetize traffic, MyyShop has this time rolled out a host of new features. This includes XianZhi.AI, which is a short video analysis tool powered by AI and big data technology that helps users stay on top of popular social media trends as well as select and advertise effectively. the best matching products. There’s also social commerce site builder, StarShift, which helps build a high-converting e-commerce site from scratch in minutes, and StarLink, a live commerce and online learning platform. end-to-end line that offers live online courses. and step-by-step tutorials. The Niumktg integrated cross-border marketing services platform also provides a wide variety of marketing products and tailored solutions, from influencer affiliate marketing to “One-Click” omnichannel ad placement. Finally, DHLink, the cross-border intelligent logistics platform, offers drop shipping, a full chain logistics fulfillment service and a global warehouse network.

MyyShop was officially launched in 2020. To date, the number of registered users for MyyShop has exceeded 100,000 in the African market alone. Less than two years after its launch, MyyShop currently develops over 2.26 million products and works with over 110,000 online influencers worldwide. In the first quarter of 2022, the number of active users on MyyShop recorded an annual growth of 76.3%, while the number of paying users on MyyShop recorded an annual increase of 65.6%.

According to a report by consultancy Accenture, the global social commerce market will grow three times faster than traditional e-commerce to reach US$1.2 trillion by 2025, which is expected to account for 62% of all spending. of e-commerce. “We expect the GMV generated by MyyShop in partnership with influencers and content creators around the world to reach over 400 million USD this year; our goal is to enable our influencer and content creator partners to exceed $1 billion in GMV over the next three years, and also reach over one million active users,” explained Diane Wang.

About MyyShop

MyyShop, a cross-border e-commerce Software as a Service (SaaS) platform launched by DHgate in 2020, aims to help MSMEs, especially newbie merchants and people with social influence, to run their own shops online. online as direct sellers, to turn their impact into good business. Committed to involving everyone in global trade, MyyShop connects Chinese manufacturing capability with private domain traffic to lower the barrier of opening and operating a cross-border e-commerce business, with its advantages in intelligent product recommendation, social commerce site building, cross-border trade marketing services and intelligent logistics. For more information, visit MyyShop.com and follow @MyyShopOfficial

About DHgate

Founded in 2004, DHgate has become the first B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including the US and UK, we reach millions of people with trusted products and services. As of December 31, 2021, DHgate serves over 46 million registered buyers from 223 countries and regions by connecting them to over 2.4 million sellers in China and other countries with over 37 million listings in directly on the platform every year. For more information, please visit dhgate.com and follow @DHgate.com.

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