Facebook will ban live selling from October
META Platforms, Inc. has announced that Facebook will no longer allow users/retailers to hold live shopping events starting October 1, 2022.
The US tech conglomerate said in a blog post that users will still be able to use Facebook Live to stream live events “but you won’t be able to create product playlists or tag products in your Facebook Live videos.”
This means retailers will have to look for other ways to sell items, which could include buying display ads and building collections.
Meta, the company that owns Facebook, Instagram and WhatsApp, said as consumer viewing behavior shifts to short video, it is focusing on Reels.
Reels is the short form video product available on Facebook and Instagram.
Instagram Live shopping will not be affected by this decision, however.
Facebook launched Live Shopping in August 2020 with the goal of making online shopping easier and enabling retailers of all types to grow their businesses. It provided an interactive way to sell items and connect with viewers.