Joy Spreader Increases Sales of Multiple Ecommerce Platforms in Response to Trend of Cross-Platform Business Integration


BEIJING, September 1, 2021 / PRNewswire / – Joy Spreader Group Inc. (HKG: 6988, “the Group”, “Joy Spreader”), a leading company in marketing technology, has reached HK $ 647 million (about. $ 82.8 million) the gross value of goods (GMV) of products from several e-commerce retailers sold through short video platforms (SFV) for the first half of 2021, which represents an increase of 264.08% year-on-year.

From June 30, 2021, the number of covered marketing points included in the Group’s marketing ecosystem reached 1,561,601, up 208.65% compared to 505,945 a year earlier. Merchants were present on several of the from China new online platforms, including Douyin, WeChat official accounts and WeChat video channels.

In China, the platform-driven economy has faced a new level of fierce and unprecedented competition. Eearlier this year, from China The State Administration for Market Regulation has issued an administrative directive, highlighting the need for internet platforms to share more of their resources, including data, payment channels and applications, as well aso fully respect buyers’ choices and promote interconnection and cross-platform interoperability while refraining from refusing transactions without appropriate justification. In the long term, it will become necessary for platforms to strengthen business integration and break down artificial barriers in order to collectively create an open and transparent digital environment.

Given this inevitable trend, internet platforms will become, in their role as third party service providers, places of new business opportunities as they engage in cross-platform collaborations, aiming to create an open ecosystem to replace the current closed one. This will open up unprecedented opportunities for cross-platform ecosystem service providers like Joy Spreader.

Joy Spreader serves a variety of new online mobile platforms through its cutting-edge skills in platform-driven marketing technology and professional services. The Group has facilitated the sale of various interactive entertainment products on several new media platforms, using methodologies that go beyond the traditional mode of marketing products through e-commerce retailers. During the first half of 2021, Joy Spreader posted 1.769 billion Hong Kong dollars (about. $ 226.4 million) interactive entertainment product sales, up 123.38% year-on-year.

With the emerging trend of cross-platform business integration, Joy Spreader plans to enhance service delivery capabilities across all platforms by helping them create the necessary ecosystem.

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