Social commerce solutions company Aemi launches in Vietnam
Vietnam-based B2B online marketplace Aemi has gone live to facilitate commerce for creators and micro-retailers.
The majority of Vietnamese are avid users of social networks, especially Facebook, where people not only post, chat and share, but also trade. In fact, most small brand transactions in Vietnam are done through social media, with unorganized social commerce on Facebook, Instagram, TikTok and local messenger Zalo accounting for over 60% of the gross merchandise value (GMV) of the country. online e-commerce, according to the press release. .
During Aemi’s market research, she found that the social commerce scene in Vietnam is mostly made up of individual micro-entrepreneurs with little experience or support in terms of technology, capital and know-how. do business. They have to go through multiple intermediaries and service providers, which poses product authenticity and supply chain issues.
Aemi empowers every social seller with an assortment of genuine products and a toolkit of inventory and marketing tools to offer operational support to their customers. It brings an all-in-one B2B commerce platform where sellers can source products from different brands and get support to conduct business. As Aemi works directly with brands, it can guarantee the authenticity of all products available on its platform. Aemi’s bulk ordering also allows the company, and by extension its members, to access offers from brands and service providers.