The Chamber of Commerce launches “Support the local tour”
Virtual campaign replaces the annual Celebrate Davis event this fall
The Davis Chamber of Commerce has put aside plans to host its Celebrate Davis event this fall, the business association announced last month. In lieu of the annual event, which has typically been the Chamber’s largest fundraiser, the organization is launching a virtual “Supporting Local Roadshow” that will take place throughout the fall.
“Initially, the Chamber planned to hold the event at the community park as a live event with attendees,” the Chamber of Commerce said in an Aug. 26 press release. “However, due to the increase in COVID cases, hospitalization rates and the fairly rapid filling of hospital beds, the Chamber decided to proactively modify the event and hold it virtually.”
Since 2006, Celebrate Davis events have attracted more than 10,000 Yolo County residents annually, according to the House. “The entire community is looking forward to the House’s Celebrate Davis event. There really is something for everyone; great food, shows, bouncy houses for the kids and fantastic fireworks to top off the day, ”said Cory Koehler, Executive Director of the Chamber. “However, given the current situation, we believe the responsible and prudent thing to do is to hold the event virtually.”
This fall, the new “Support Local Roadshow” will aim to stimulate local businesses that have persevered during the pandemic and engage the local community. “The pandemic has not only bankrupted businesses, it has also hurt their staff and their ability to purchase necessary supplies,” said Holly Claus, director of events and marketing for the Chamber of Commerce of Davis, at The Enterprise.
The Roadshow, which runs from September to the end of November, will function as a marketing campaign involving print publications and advertisements, social and local media, blogs, videos, a collaboration with the Alumni Association of Cal Aggie and other initiatives designed to build excitement around local businesses.
“The mission is always the same [as Celebrate Davis]”Claus said in a promotional video for the Roadshow.” We are just encouraging the community instead of meeting in one place and going straight to the doors of the businesses. “
Community members can participate in the Roadshow by sponsoring local businesses, subscribing to their newsletters, sharing posts on social media, and volunteering with local organizations and nonprofits. The Roadshow has already been launched, Claus said, adding that more marketing materials and other aspects of the campaign will continue until the fall.
Roadshow sponsors will be featured in a marketing video while supporters of the one-season event will receive a window or lawn sign that will mark their business as a roadshow stop. Each week, the Chamber of Commerce’s Facebook page will feature different companies, announcing new products, events, birthdays, hiring notices and other news and information.
“We want people to participate in the Roadshow at their own pace,” said Claus. “By supporting local, you give your money back to the community so that it can continue to develop. “
The title sponsor of the Roadshow is Nugget Markets. Other sponsors include Recology Davis, Dignity Health, Sutter Health, A Grand Affair, First Northern Bank, City of Davis, Tandem, Yolo Federal Credit Union, Kaiser Permanente, Ink Monkey, Smith Funeral Home, El Macero Country Club, Travis Credit Union, the Cal Aggie Alumni Association, and The Davis Enterprise.
Roadshow supporters include Davis Ace Hardware, Davis Cannabis Collective, Davis Cards & Games, Davis Creamery, Davis Food Co-op, Impact Financial Advisors, Kiwanis Club of Davis, Sudwerk Brewing Co., Tree Davis, United Way, Unitrans, Upper Crust Baking, Valley Clean Energy, Visit Davis, Woodstock’s Pizza and Yolo Crisis Nursery.
“We are very excited for this new adventure,” said Claus. “Please join us for the ‘Local Roadshow Support’. “
– Contact Caleb Hampton at [email protected]net. Follow him on Twitter at @calebmhampton.