The clash of e-commerce giants: Microsoft Onboards ONDC, Shopping App Next. Details inside

New Delhi: Microsoft on Tuesday joined the government’s Open Network for Digital Commerce (ONDC), aiming to introduce social e-commerce through its app in the Indian market.Read also – Energy Sistem enters India, partners with Alchemie Commerce

The tech giant plans to launch a shopping app for Indian consumers, as well as their social circle, by leveraging the ONDC network to discover the best prices among retailers and sellers. Also Read – RailYatri Acquires YatraChef to Strengthen Last Mile Commerce

“Using the strength of our open network users, Microsoft can also quickly implement their creative ideas such as social commerce,” said T Koshy, MD and CEO of ONDC. Also Read – Snapdeal Acquires FreeCharge to Become Largest Mobile Commerce Platform

“Initiatives like the ONDC can be a game-changer in this boom. Their UPI-like network for digital commerce is a win-win solution for buyers and sellers because it will allow them to connect without depending on any e-commerce solution, a Microsoft spokesperson said.

With ONDC, a Unified Payments Interface (UPI)-like initiative of the Ministry of Trade and Industry to promote open networks, the government is trying to create the largest interoperable open platform with the aim of breaking trade monopolies. electronics and to build a more democratized world. digital marketplace by bringing micro, small and medium enterprises and small traders online.

Companies like Dunzo for Business (D4B), Go Frugal, Paytm, Digit, PhonePe and Loadshare have joined the ONDC network.

E-commerce platform Snapdeal is set to debut on ONDC this month.

(With contributions from IANS)

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