The doctors behind innovative skincare brand The Secret have predicted the complexion-boosting trends of 2022 and the harmful practices that need to be abandoned.
Dr Clara Hurst and Dr Deb Cohen-Jones, co-founders of The secrettold FEMAIL that people are finally waking up to skin protection in 2022.
This means that for many people, SPF 50 will become a staple in the beauty kit and those who once opted for tanning injections and nasal sprays are ditching them for good.
Dr Clara Hurst, right, and Dr Deb Cohen-Jones, left, co-founders of The Secret, told FEMAIL that people are finally waking up to protection in 2022
“No matter how ‘safe’ you think you are, is the response of your skin cells to the trauma,” the doctors said.
“Tanning, in all its forms, is dangerous for the skin and your health in general. UV can be responsible for 90% of skin aging, for those serious about skincare, SPF 50+ will always be a trend,” they added.
They believe this could be the year that sun safety surpasses “tanning”.
TREND 1 – SPF 50+
Using SPF 50+ sunscreen is widely accepted by industry experts as “the cheapest and most effective anti-aging product on the market”.
While skincare is mainstream across the globe, consumers are taking it upon themselves to be educated on the issue.
“They are finally listening to the experts around the world who have always said that good skin starts with applying SPF 50+ every day,” the doctors explained.
How does Dr. Clara Hurst take care of her skin?
Skin care routine:
– Medik8 Oil Cleanser ($52)
– The Essentials Set by The Secret Skincare ($500): A day cream, a night cream and an eye treatment according to your own needs
– Mesoestetic Tinted Sunscreen ($89)
Additional tips:
– I let my skin breathe throughout the week and leave makeup on for special occasions
– I like to support the skin from the inside out, so I incorporate the By Beth Collagen ($150) into a smoothie most mornings
TREND 2 – Skinimalism
This trend is as much about makeup as it is about skincare. Gone are the days of heavy, glamorous makeup and ten-step skincare regimens.
Instead, people want a natural no-makeup look, minimal-step skincare regimens, and “naturally glowing skin.”
“A 2021 Beauty Trends Pinterest Report says searches for ‘how to get naturally glowing skin’ have increased four times a year, while searches for ‘everyday natural makeup’ have increased by 180% in the past year,” the doctors reported.
They think the Covid pandemic had a part to play in the change – people spending more time at home without needing to pack makeup products.
Dr Deb agrees tanning is a thing of the past with trendy SPF50+ products
“It saves time, money, confusion and even the environment,” the doctors said.
“Although the term was coined as a new way to achieve desirable skin, it also unwittingly addresses other industry issues such as excess and damage to your skin, confusion in the decision to ‘purchase, unrealistic beauty standards and the negative impacts of overconsumption in the beauty industry.’
TREND 3 – Prescription Skincare
“The strength of prescription skincare is unparalleled compared to anything you’ll find on retail store shelves,” the doctors said.
“The ingredients are medically proven through studies, medical trials and years of research to treat an array of challenging skin conditions such as melasma, acne and rosacea to name a few.”
Before I explain, over-the-counter products cannot use these ingredients in the concentrations in which they have been clinically proven to produce results.
Prescription skincare companies are addressing this gap in the beauty industry to deliver the results consumers are looking for.
Amazing before and after photos have been flooded in for The Secret, with medical-strength ingredients like tretinoin and hydroquinone responsible for noticeable results within weeks
How does Dr. Deb Cohen-Jones take care of her skin?
Morning:
– Tatcha Cleansing Oil ($60)
– Aspect Fruit Enzyme Mask two to three days a week ($62)
– The Secret – Serum, Eye Contour Serum, Brightening day elixir (sensitive and regular alternate days)
– Rationale 50 plus Tinted Serum ($96)
– Ultra Violet Sunscreen ($47)
Night:
– Medik8 Lipid Balancing Cleanser ($52)
– Le Secret – Cell Repair Night Cream and Eye Contour
– Tatcha face oil every third night ($135)
– Omnilux Home mask every other night ($605)
Additional tips:
– I hydrate myself and I avoid excess alcohol
– I eat lactose/dairy free and reduce sugars and eat lots of whole foods, grains and green vegetables
– I take vitamin D supplements, collagen and apply Secret Stress Repair to red/blotchy areas if needed
TREND 4 – Skin Care Devices & Tools
Consumers are always looking for new ways to improve their complexion and once they find the product they love, they are also looking for tools and devices to use.
These include household LEDs, micro-current and cleaning devices, as well as gua sha, roller and needling tools.
As technology develops, interest in such devices also increases. These types of tools improve the skincare experience and results for consumers, who, again, are always looking for more.
Consumers are always looking for other ways to improve their complexion and once they find the product they love, they are also looking for tools and devices to use (LED mask pictured)
British model and actor Suki Waterhouse credits LED masks with ‘saving’ his skin
TREND 5 – Slugging
This one isn’t widely known yet and the name alone may put people off – but it has less to do with slugs and more with keeping the skin moist.
Slugging involves coating your skin with petrolatum or petroleum jelly overnight to lock in extra moisture.
“We believe this is related to the broader general trend of lipid barrier health. Your skin has a built-in defense, otherwise known as the ‘lipid barrier’,” the founders of The Secret explained.
This one isn’t widely known yet and the name alone may put people off – but it has less to do with slugs and more with keeping the skin moist (woman pictured after trying to ‘slug’)
‘Your lipid barrier acts as a protective barrier against harsh external aggressions.’
It also retains and maintains adequate moisture levels in the skin to keep it looking healthy and radiant.
“As you can imagine, the extra moisture from ‘slugging’ creates a natural, dewy glow and helps combat any dryness or irritation,” they said.
Doctors are passionate about skin health, but say that as trends emerge, some past habits are dropped, for the better.
“We believe this is related to the broader general trend of lipid barrier health. Your skin has a built-in defense, otherwise known as the ‘lipid barrier’,” explained the founders of The Secret.
ERROR 1 – Doing it too much
“The 10-step skincare regimen means using too many products, trying new formulas too often, incorrectly layering or combining too many active ingredients that overwhelm, overstimulate and confuse the skin,” doctors warn.
“In other words, it means: damaging the skin.
With the rise of skinimalism, consumers are increasingly aware of the negative impacts of overdoing it.
ERROR 2 – Tanning injections or nasal sprays
“Tanning, no matter how ‘safe’ you think you are, is your skin cells’ response to trauma.
“Tanning, in all its forms, is dangerous for your skin and your health in general.
“We hope to see sun safety surpass tanning. UV rays can be responsible for 90% of skin ageing. For skincare conscious people, SPF 50+ will always be a trend. »
Comments are closed.