The Five Best Email Marketing Solutions for Your Ecommerce Business — Retail Technology Innovation Hub

As an e-commerce business, it’s important to keep up to date with the latest trends and methods of promoting your business online.

Why? Well, the e-commerce industry is growing and growing at an incredible rate.

The pandemic has encouraged many shoppers to spend their money online rather than risk going to the store and it certainly shows in the latest statistics.

It is predicted that by the end of 2022, e-commerce will generate $5.42 trillion in sales per year. Getting a slice of this financial pie has never been more essential as a business operating online.

The internet is a hot pocket of activity and it gives many e-commerce businesses the opportunity to expand globally and increase their revenue.

In this article, you will receive an overview of the best email marketing solutions you should be using this year. Your eCommerce business deserves success and it can be achieved with the right approach to your marketing efforts this year.

What are the benefits of email marketing?

Email marketing is one of the most popular marketing methods these days and it’s no surprise with recent data found by Kinsta. With 87% of B2B marketers using email as a distribution channel, it’s something many do to help drive traffic to their platforms.

What are the benefits of email marketing for your business, especially those with e-commerce platforms?

Most users actively use their emails

Most users with email access their inbox several times a day. In fact, American adults have been found to spend five hours a day alone checking their emails. This presents many opportunities for your email marketing to be seen by your potential users.

With so much activity, compared to other marketing channels, email can often be the most effective at reaching your audience and getting them to engage with what you’re promoting.

Global reach with few restrictions

With email marketing, you don’t have the same restrictions that some platforms face. For example, a number of countries have blocked social networks. A few of them include China, Vietnam, Turkey, and North Korea.

For most of the world, email is more accessible and there are over seven billion email accounts in 2022.

Global reach has a lot of potential for many businesses that sell online. Although some do not ship beyond their own country, the opportunity is available if that changes.

At low price

Apart from the ease of use as a marketing strategy, it is also an inexpensive strategy. With small and medium businesses online that may not have such deep pockets, this is a pretty cheap way to market your business.

When using eCommerce marketing software and tools, some subscriptions can cost as little as a cup of coffee.

Five Email Marketing Solutions for Your Ecommerce Business

The goals of email marketing are to drive new and existing customers from your email list to the site and hopefully make a purchase.

With the right approach, it can help retain leads that haven’t yet been converted into customers and retain repeat buyers.

There are so many different marketing platforms and tools, but here are just five email marketing solutions to use in 2022.

1. Flodesk

For any email marketing solution, it should provide everything you’ll need to successfully target and engage with your subscribers. It should also help you create the content and tools needed to collect and register users in the first place.

Flodesk does all of this, and with a clean, pristine approach. The dashboard is clean, the email builder is easy to navigate and use.

It offers great analytics to help you get the most out of your email marketing strategy. The integrations include a double opt-in feature that asks users if they want to subscribe before subscribing.

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