Unilever Bangladesh launches direct-to-consumer e-commerce site
THE WHAT? Unilever Bangladesh has launched a direct-to-consumer e-commerce site called Ushopbd.com.
THE DETAILS The site offers home delivery, cash on delivery, and online payment options nationwide, with consumers able to purchase Unilever products such as Sunsilk, Lifebuoy, and Tresemme.
The site has been designed with a user-friendly interface and is believed to guarantee genuine products, with users able to search for industries such as home care, beauty, and personal care.
THE WHY ? Originally launched as Unilever’s internal site, Ushopbd.com was released to consumers as a test when COVID-19 hit the country, and has since been relaunched with improved functionality.
Afzal Hasan Khan, Marketing Director, Beauty and Personal Care, Unilever Bangladesh, said: “Serving our consumers well is our top priority. Now, they can find their most trusted and favorite brands at an attractive price and have them delivered right to their doorstep quickly and securely via ushopbd.com.
“The products we offer our consumers – whether it’s a skin care product, a detergent for washing their clothes, or a glass of clean water to drink – have an impact on their daily life and well-being. Ushopbd.com also guarantees the authenticity of the products and gives consumers peace of mind. I am sure they will find this new way to buy our brands practical and useful.