UTRGV Continues Free Ecommerce Courses to Help Businesses Virtually Survive

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HARLINGEN, Texas (ValleyCentral) – The pandemic has brought many challenges for local businesses that have inspired the UTRGV Entrepreneurship and Marketing Center to pursue their free e-commerce courses to help local businesses survive.

Through e-commerce courses, the Rio Grande Valley community is able to learn to run their online business at their own pace.

Linda Ufland, director of the Center for Entrepreneurship and Marketing at UTRGV, said their classes have helped the community because of the bilingual format.

Offering the classes in Spanish and English was important as it made the participants feel comfortable and fully understand what they were learning.

Ufland said business owners should take advantage of the free digital platforms already provided to them like Instagram, Facebook and Twitter.

According to Ufland, e-commerce courses have continued due to the huge impact they have already had.

“We reached almost 600 small businesses who joined and were part of the sessions,” Ufland said.

Ufland said the sessions were made possible with the help of others such as economic development companies and local chambers.

Maria Villalon, program manager for the University of Texas Entrepreneurship and Marketing Center, said the center offers several courses, such as strategic selling.

In order to pursue a support system for local businesses, Villalon said they are offering upcoming classes that will focus on resilience and recovery for those who suffered during the pandemic.

“It’s really important for small business owners to understand the diversification of the market and the technology that they will need to pursue in their operations,” said Villalon.

For more information on e-commerce courses, contact the UTRGV Entrepreneurship and Commercialization Center at 956-882-4119 or through their social media platforms.


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