Virto Commerce discusses the challenges of digital transformation in multinationals for Forbes

Evgeny Grigul, Vice President and Co-Founder of Virto Commerce discusses the challenges of digital transformation in multinationals for the Forbes Tech Council

LOS ANGELES – January 4, 2022 – (Newswire.com)

Forbes Technology Council, an invite-only community for world-class technology executives, as well as Evgeny Grigul, co-founder and vice president of Virto Commerce, a next-generation B2B e-commerce platform, posted an article on Forbes discussing digital transformation challenges and solutions for companies with multinational and multiregional presence.

In his report, Evgeny Grigul discusses the difficulties of developing IT solutions within the framework of the distinct competitive and legislative landscape of each region and describes the challenges associated with the centralization and decentralization of multinational companies. Mr Grigul argues that either scenario presents specific challenges to digital transformation that can only be solved by adopting what he calls a two-tier system. The main goal of such an approach, according to Mr. Grigul, is to reuse best practices, skills and technologies throughout the organization both locally and globally while allowing local branches the flexibility to adapt solutions to the specific needs of their regions.

“Any business-critical software should be designed to meet the diverse needs of your regional teams. While Gartner, Inc. calls this strategy “composable commerce,” I prefer to call it “atomic commerce architecture,” writes Evgeny Grigul, vice president of Virto Commerce.

Mr. Grigul concludes the conversation by advising multinationals to use an expert guide to develop a balanced strategy, which could save resources in the long run and help avoid the many challenges of digital transformation.

Forbes Technology Council is an invitation-only organization for senior technology executives, selected for advice based on their in-depth knowledge and diverse industry experience.

Virto Commerce, founded in 2011 by industry experts, is a leading provider of B2B digital commerce solutions. As a Microsoft Gold Partner, the company serves more than 100 companies worldwide and has offices in five countries, including the Americas and Europe. Virto Commerce’s flagship product, the cloud-based, open-source .NET platform, is the only B2B headless digital commerce solution specifically designed to adapt to the complex and evolving scenarios common in the B2B marketplace.

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Virto Commerce discusses the challenges of digital transformation in multinationals for Forbes


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