Why does someone buy the Mazda MX-30 EV?
It’s a puzzle that has vexed automotive scribes since its 2020 introduction, “Why does anyone buy a Mazda MX-30 EV?” The question is relevant because of its advertised range of 100 miles. That lack of range, combined with its nearly $34,000 MSRP, makes it an outlier in the electric car segment. Despite these handicaps, there are buyers for them. In fact, last month Mazda sold eight of them. Just eight.
How many electric Mazda MX-30s were sold in 2022?
This is in addition to the 2022 tally of 324 MX-30s sold so far. By the end of the year, we expect that number to grow to, in all likelihood, 400. So what compels the EV-curious to shell out big bucks for a vehicle that has the lowest range, but which costs more than its Chevrolet Bolt and Nissan Leaf counterparts (before EV incentives)? And let’s not forget, both have more than double the range of the MX-30.
Remember the Mitsubishi MiEV bubble car? In 2012 when it started selling in the US it had a range of just 62 miles. So that begs the question, was this Mazda’s benchmark when developing the MX-30? From this point of view, Mazda has almost doubled the autonomy of the MiEV. But that’s more than 10 years later.
Does Mazda still make the MX-30?
The good news for Mazda is that it is selling a vehicle it no longer manufactures. There’s a hybrid version, but the all-electric 2022 MX-30 is said to be “sold out.” Part of that may be because it’s a “energetic city car with competitive and great fun performance”. Those are Mazda’s words, not ours.
The other thing that is surely hampering sales is that it is, or was, only available in California. It was supposed to be rolled out to other states, but that never happened. We can only guess that its price and range might have something to do with it.
Style-wise, we love it. It’s a streamlined design with this sporty pillarless top. And we like the emphasis on square wheel openings and two-tone breakout overall. We also like the pseudo-two-door look. If the Nissan Murano convertible had been a success, we might see a MX-30 much better version. Probably for the best, this trend never gained traction.
How much does the MX-30 cost after tax incentives?
As for electric vehicle tax incentives, the MX-30 qualifies for a $7,500 federal electric car tax incentive. So that drives up the price up to $25,970. The base price for a 2022 Nissan Leaf is $27,400. For the Chevrolet Bolt EUV, it’s $27,200, with 250 miles of range. With a Hyundai Kona EV, you get 258 miles of range for $26,500.
Thus, after the incentives, the MX-30 barely becomes the cheapest EV on the market. And range anxiety, what is it worth?